Podcast Ep. 19 – Measuring Change through a Behavioral Lens After the Smoke Clears – PRS IN VIVO – A BVA GROUP COMPANY

Podcast Ep. 19 – Measuring Change through a Behavioral Lens After the Smoke Clears

Change is inevitable. Add in a global pandemic and changes are catalyzed tenfold. Brands are striving to identify what new trends and consumer behaviors are emerging, which habits will last, and what the “new normal” will look like to adapt and survive. To truly predict what the shopping landscape will look like after the smoke clears, brands must have a nuanced, behavioral understanding of what consumers are doing today.

Listen as Matt Michaud (SVP, Head of Behavioral Qual) explains the various perspectives on change that will help brands succeed in these unique times, and how our newest iteration of LAB with online digital modules LivingLAB and ListenLAB, can provide valuable insights into today’s rapidly evolving consumer behavior.

Podcast hosted by VP of Client Development, Matt Salem.