Winning at Digital through Behavioral Science and Nudge Theory – PRS IN VIVO – A BVA GROUP COMPANY

Winning at Digital through Behavioral Science and Nudge Theory

Join Anne-Laure de Broissia, Senior VP and Head of PRS IN VIVO Luxury Practice, and Dr. John Burkhardt of BVA Nudge Unit on Thursday, June 25 from 11:00-11:30am EDT for a virtual discussion on how Behavioral Sciences and Nudge Theory can positively impact your customers' experience (hosted by the French-American Chamber of Commerce).

Nowadays, understanding how to navigate and activate your customers or clients effectively all comes down to the digital strategy you have in place. We will be joined by Anne-Laure de Broissia of PRS IN VIVO and Dr. John Burkhardt of BVA Nudge Unit, who will pinpoint exactly how Behavioral Sciences and Nudge Theory can positively impact your customer’s experience.

During this discussion, we will dissect the current and changing trends in digital behavior, understand what it means to apply the Nudge Theory to your business and digital strategy, and hear what the experts have to say are the best practices going forward.

Learn more and register here.