Enhancements to the Behavioral Omni Channel Insights Consultancy
(Teaneck, NJ) PRS IN VIVO, a BVA Group Company, specializing in shopper and product experience consultancy, today announced enhancements to OmniPath™. This includes new features in the Company’s behavioral consultancy, which helps clients navigate the complexities of the retail Omni Channel Path-to-Purchase, in order to influence consumer choice and drive brand growth.
The newest features to the offering include enhanced single source data, social listening and staged qualitative behavioral analysis, tracking the same consumers in context to influence their shopping behavior changes.
“Our objective when we first introduced OmniPath™ was to provide clients with truly bespoke approaches to their challenges in Omni Channel retail, by applying our behavioral framework to Big Data, 360 Data and Rich Data. OmniPath™ 2.0 allows us even more capacity to work consultatively alongside our clients, immersing ourselves in their retail realities. We can then leverage best-in-class but isolated technologies, that when used together, provide a 360 view of consumers throughout their shopper journeys. The result gives us a highly focused formula, identifying the opportunities to interrupt and influence consumer choice,” said Ruben Nazario, Innovation Director and Project Lead on the OmniPath™ solution.
He continued: “We have added significantly to the functionality of our initial service, in the passive tracking of internet activity, pre and post shopping analysis to provide a truly 360 view of the consumer behavior, and techniques to add qualitative ‘rich data’ to validate the shopper insights we are uncovering.”
Chief Innovation Officer, Emilie Boutes Eberly noted, “Omni Channel retail was complex enough for clients to negotiate, and then COVID-19 introduced layers of additional factors that have significantly impacted consumer shopping behavior. Clients came to us with unique challenges posed by the pandemic that were highly specific to their own brands in their own retail environments. It became the perfect opportunity to introduce a more consultative approach, leveraging additional features to provide a three-dimensional snapshot of how consumers are coping with new modes of shopping, for now and for the long term, post coronavirus. It enables us to synthesize and make recommendations based directly on the shifting behavioral contexts that impact consumers’ relationships with brands.”
For more information about OmniPath™ 2.0 and other behavioral insights innovations from PRS IN VIVO, contact firstname.lastname@example.org.
About PRS IN VIVO
PRS IN VIVO (a BVA Group Company) is a global shopper and product experience consultancy, expert in the application of behavioral science that helps companies to predict and influence consumer choice and drive brand growth.
We conduct consumer research across nearly 50 countries, utilizing best in class technology to draw on our 45 years of experience, our category and product expertise, and our behavioral framework, to help clients improve their brand and product marketing, and achieve better business outcomes.
We are dedicated to helping clients succeed through the passion & engagement of our teams, our commitment to partnership, and our trusted, proven, innovative & agile solutions.
Media Contact: Janice Lai, PRS IN VIVO, +1-201-346-1600, Janice.Lai@prs-invivo.com