Nudging a Sustainable Future for Consumer Goods:
Applying Behavioral Science to Sustainability
Please join us for a short, complimentary virtual event on July 30th at 11 am - 1 pm New York time where we will share four expert perspectives on how behavioral science can help encourage consumers to make more sustainable choices as sustainability is still an essential, key factor to shopper choice online and on the shelf.
Sarah Lewis (Senior Director of Innovation, The Sustainability Consortium) will present "Making the Case for Sustainability within Your Organization".
Aurelie Lecarpentier (Director, PRS IN VIVO) will discuss shopper reactions to sustainable packaging, including how best to convey environmental features and benefits.
Ted Utoft (Vice President, BVA Nudge Unit) will discuss identifying sustainable goals for FMCG and present recent case studies of nudging sustainable changes in shopping and usage behaviours.
Daniel Vennard (Director, Better Buying Lab at World Resources Institute) will discuss insights from WRI’s research on encouraging consumers to select plant-rich food options.
This content will be of direct interest to senior-level professionals in Insights, Marketing and Sustainability roles, along with all those who have an interest in applied behavioral science and sustainability.
If you are unable to attend live, please register and a copy of the presentation and recording will be sent to you afterwards.