In the past few episodes of the PRS IN VIVO Podcast, we’ve explored how COVID-19 is changing and shaping consumer behavior in what has inevitably become a more Omni Channel experience. But how has the pandemic influenced the ways in which our grocery retailers plan to move forward in light of consumer safety concerns? Click-and-collect and online shopping & delivery have seen tremendous growth, and stores are innovating to provide even more safety-inspired in-store payment and shopping options… but are these habits here to stay?
Listen to VP Innovation Product Lead, Ruben Nazario, as he discusses grocery store strategies that aim to both comfort the consumer while driving sales, and the factors that consumers will take into account when planning their experience and purchases.
Hosted by VP Client Development, Matt Salem.