PRS IN VIVO Appoints Karen Gombault as EU Managing Director – PRS IN VIVO – A BVA GROUP COMPANY

PRS IN VIVO Appoints Karen Gombault as EU Managing Director

Supporting Growth Initiatives across the Region

(Teaneck, NJ) PRS IN VIVO, a BVA Group Company, specializing in shopper and product experience consultancy, announced today additional expansion of their executive leadership to boost the Company’s strategic growth initiatives, providing consumer research rooted in behavioral science learnings.

Karen Gombault joins as the EU Managing Director of PRS IN VIVO based in the Paris offices. She has 25 years of experience in the market research industry, building, managing, and growing in-depth relationships with global clients, and driving business units to growth.

Though Gombault is American, she has lived in Paris the past 27 years.  She began her career at Research International, before moving on to Socioscan where she was part owner, and eventually sold to Synovate, where she led the Consumer Goods business in France. She joined Ipsos Marketing Quant in 2010, where she implemented a global strategy that resulted in a 15% growth in profitability within an 18-month timespan. She rose to Chief Client Director in 2014, leading the largest of the firm’s global accounts across 30 countries. She was elevated to Client Activation Leader in the EMEA and APAC regions last year.

“We are excited to have Karen join as we expand our executive team to reinforce our main strategy: leveraging our decades long legacy of innovation and expertise grounded in behavioral science to achieve better business outcomes. With Karen at the helm of our EU business, we can better serve our clients while bolstering the staff leadership for expanded growth,” said PRS IN VIVO’s CEO, Alex Hunt. He adds, “Investing in our business has never been more critical as clients and the industry at large must evolve to respond to new business realities. We are thrilled to have Karen take on this new role to further push us to progress becoming better partners with our clients globally.”

For more information about behavioral insights innovations from PRS IN VIVO, contact


PRS IN VIVO (a BVA Group Company) is a global shopper and product experience consultancy, expert in the application of behavioral science that helps companies to predict and influence consumer choice and drive brand growth.

We conduct consumer research across nearly 50 countries, utilizing best in class technology to draw on our 45 years of experience, our category and product expertise, and our behavioral framework, to help clients improve their brand and product marketing, and achieve better business outcomes.

We are dedicated to helping clients succeed through the passion & engagement of our teams, our commitment to partnership, and our trusted, proven, innovative & agile solutions.

Media Contact:  Janice Lai, PRS IN VIVO, +1-201-346-1600,