Podcast Ep. 21- Matters of Mindset: Our Approach to Innovation in a Rapidly Changing Retail Landscape – PRS IN VIVO – A BVA GROUP COMPANY

Podcast Ep. 21- Matters of Mindset: Our Approach to Innovation in a Rapidly Changing Retail Landscape

At PRS IN VIVO, we know that innovating for the sake of innovating just isn’t the right mindset- but rather, that innovation should always begin and end with client needs so that we can grow and evolve to help them achieve better business outcomes. In a retail landscape that is becoming increasingly Omni Channel, catalyzed in particular by COVID-19, it is critical to assess how we can innovate in order to drive brand engagement with consumers.

Listen to Chief Innovation Officer, Emilie Boutes, as she shares her thoughts on how we came to be ranked #4 in the Greenbook GRIT Top 50 Most Innovative Research Suppliers, the innovation process, and how our latest product launches are helping brands adapt faster and more effectively to our changing world.

Podcast hosted by VP Client Development, Matt Salem.