The prevalence and popularity of private label brands have certainly been on the rise in recent years, proving them to be worthy competitors to well-known brands across nearly all categories. And now, in a time where name brands are having to adopt more innovative omnichannel strategies to connect with consumers, private labels from their retail partners are not missing the opportunity to stand out. As highlighted in our recent blog post, retailers like Whole Foods, Wegmans, and Home Depot have launched their own respective online multimedia series filled with tutorials, “tips & tricks”, and much more that highlight and recommend their private label products, directly linking to purchasing options… all while helping people complete projects, try new things, and improve their lives.
Listen to the the latest episode of our podcast (recently voted MR Podcast of the Year) as Insights Analyst, Nick Licitra, discusses the dynamic omnichannel experiences private label brands are offering that drive consumer engagement, brand loyalty and increased sales.
Podcast hosted by VP Client Development, Matt Salem.