When it comes to determining what consumers are looking for from a particular product, the answers are as unique as how we all take our coffee. From sustainability to health concerns, there are a wide variety of purposes to be served or certain values consumers prioritize that lead them to purchase certain products. Taking the time to strategize and listen to the consumer will help elevate your brand from simply meeting a need to sparking delight, solidifying brand loyalty, and serving a greater purpose.
Listen to our June 4th session of A Behavioral Conversation as Consumer & Market Insights Manager for Nestlé USA, Sandi Eyink, discusses how Nestlé applies their fundamental guiding principle, “Bringing Our Purpose to Life,” to their consumer research and brand strategies to create value not just for their business, but also society.
Recorded session and podcast hosted by VP Client Development, Matt Salem.