Looking Back: Our Top 3 Blog Posts of 2020 – PRS IN VIVO – A BVA GROUP COMPANY

Looking Back: Our Top 3 Blog Posts of 2020

As we head full-speed into a new year promising new opportunities and insights, we look back at our Top 3 most-viewed blog posts of 2020:

#1: Reasons to be Grateful: Our Innovation Motivation

In July 2020, we advanced to #4 in the GRIT Business & Innovation Report’s Top 50 Global Most Innovative Research Suppliers- all due to our hard work of our dedicated team members and our clients. Alex Hunt reflects on on our ranking and expresses his gratitude in this post.

#2: In-Person Fieldwork Re-Opens with Confidence through Safety, Clarity & Transparency

At PRS IN VIVO, the health, safety and comfort of our team, clients, research partners and respondents has always been our primary concern. As the pandemic engulfed the world, in-person fieldwork was paused, clients postponed projects that were planned or placed a moratorium on all research. In May 2020, PRS IN VIVO developed strategies and practices in accordance with CDC guidelines to continue helping brands drive business growth.

#3 PRS IN VIVO Introduces Shopper Flash: Immersive Digital Tools to Refine & Implement In-Store Strategies

In September 2020, we announced the launch of Shopper Flash to help marketers to rapidly plan and develop in-store strategies and tactics. Shopper Flash combines a proven behavioral framework, decades of consumer experience, and fully immersive best-in-class technology to simulate the in-store shopper experience. The resulting consumer insights help shopper marketers validate and refine planograms, merchandising, and point-of-sale displays, in order to drive better business outcomes.

Contact Us to talk about driving business growth for your brand in 2021.