As we head full-speed into a new year promising new opportunities and insights, we look back at our Top 3 most-viewed blog posts of 2020:
In July 2020, we advanced to #4 in the GRIT Business & Innovation Report’s Top 50 Global Most Innovative Research Suppliers- all due to our hard work of our dedicated team members and our clients. Alex Hunt reflects on on our ranking and expresses his gratitude in this post.
At PRS IN VIVO, the health, safety and comfort of our team, clients, research partners and respondents has always been our primary concern. As the pandemic engulfed the world, in-person fieldwork was paused, clients postponed projects that were planned or placed a moratorium on all research. In May 2020, PRS IN VIVO developed strategies and practices in accordance with CDC guidelines to continue helping brands drive business growth.
In September 2020, we announced the launch of Shopper Flash to help marketers to rapidly plan and develop in-store strategies and tactics. Shopper Flash combines a proven behavioral framework, decades of consumer experience, and fully immersive best-in-class technology to simulate the in-store shopper experience. The resulting consumer insights help shopper marketers validate and refine planograms, merchandising, and point-of-sale displays, in order to drive better business outcomes.