Behavioral Qual

OUR BEHAVIORAL QUAL LAB FRAMEWORK

OUR BEHAVIORAL QUAL LAB FRAMEWORK

Qualitative research developed in a behavioral framework provides an inspirational foundation, enabling brands to observe, explore, empathize and hypothesize around consumer behavior. Such immersive and inclusive qualitative research allows clients and creative agencies to leverage authentic consumer behavior throughout all stages of the product lifecycle.

The framework has been carefully designed to curate and blend the very best of behavioral science, semiotics, ethnography and design thinking to give clients a better chance of realizing business growth.

LAB, our qualitative consultative offer, is designed to Leverage Authentic Behavior, building on our expertise in behavioral science and deep competency in qualitative research.

The pillars of our LAB framework are the foundations of a holistic journey in 4 key stages of product and experience lifecycles.

Foundational exploration of consumer behavior regarding products, brands and categories

Iterative development of product concepts, experiences and shopper marketing

In-context exploration and optimisation of product and packaging concepts through behavioral quali-quant techniques 

Gathering the insights of category experts, creatives and influencer consumers, to stay on top of trends and disruptions

Always Ahead

Gathering the insights of category experts, creatives and influencer consumers, to stay on top of trends and disruptions

Immersion & Inspiration

Foundational exploration of consumer behavior regarding products, brands and categories

Guiding & Refining

In-context exploration and optimisation of product and packaging concepts through behavioral quali-quant techniques

Building & Iterating

Iterative development of product concepts, experiences and shopper marketing

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