Recently, the PRS IN VIVO Luxury Team performed in-depth research for home fragrance retailer, Scentys, on the fragrance preferences and habits of French consumers. The Luxury Team used their expertise
Insights from our Experts
PRS IN VIVO Luxury recently joined the New York Chapter of the French-American Chamber of Commerce (FACC), who conducted an interview of PRS IN VIVO Luxury’s VP Client Development Luxury
We attended Online & Digital Grocery Summit in Chicago where PRS IN VIVO VP, Innovation Product Lead, Ruben Nazario, presented on “Applying Behavioral Science to Influence the Omni Channel Path-to-Purchase”. Here are three key takeaways we gathered:
As behavioral experts for more than 40 years, it felt natural that PRS IN VIVO would form its own Luxury Practice dedicated to creating customized solutions to help luxury brands impact behavior. PRS IN VIVO Luxury believes that consumer satisfaction is not enough – luxury brands must elevate experiences to achieve consumer happiness.
PRS IN VIVO’s parent company, BVA Group, has ranked in GreenBook’s Market Leaders Report as a top market research company in the industry today, measured by revenue and brand success. Read the interview with BVA Group’s CEO, Gerard Lopez, and access to the full report.
It’s not enough for communications to persuade; effective communications must lead to behavioural change. Learn about our sister company, BVA Nudge Unit, and their latest solution for optimising communications: Cognition Audits.