Our Holiday series continues as we look at what the shopper journey looks like for Thanksgiving and answer: What is changing and what can we expect in a COVID impacted, omnichannel world?
In November’s newsletter, we want to help your brand finish 2020 strong with the latest insights including a podcast with Nestlé, a Colgate case study, and more.
We are proud to present our latest case study with Colgate-Palmolive that was the runner-up at the Insight Association’s EXPLOR Awards. This case study showcases our OmniPath™ suite of services to help the brand launch a new product, Hum, into the online marketplace with confidence.
In this post, we examine research McKinsey conducted that reveals consumers intend to spend more on groceries. So, what can brands do to influence the shopper journey? Read to learn more.
We here at PRS IN VIVO are doing some deep self-evaluation on our diversity and inclusion efforts. By examining the Rooney Rule, we thought we could share what we’re doing to help advance the way for the future of D&I for the whole insights industry.
In this latest article for Quirk’s, US Managing Director, Ian Elmer discusses why brands should leverage behavioral-based shopper research when identifying product opportunities to not simply avoid failure, but to maximize success in all retail channels.
Consumers are searching for ways to safely celebrate this holiday season. Brands can step in and be the Superheroes they need this Halloween. This is the first installment of our holiday series as we help your brand understand the omnichannel shopper journey during these unique times of COVID.
Listen as Consumer & Market Insights Manager for Nestlé USA, Sandi Eyink, discusses how Nestlé applies their fundamental guiding principle, “Bringing Our Purpose to Life,” to their consumer research and brand strategies to create value not just for their business, but also society.
Check out the headlines in our latest newsletter to learn about our newest tool, Shopper Flash, register for our talk at Quirk’s on October 27-28, and more!
Our revamped, ongoing virtual series with our industry friends continues to celebrate the Leaders of Tomorrow. Register for our next event on October 21st!
