PRS IN VIVO has always maintained a culture of innovation, from pioneering the incorporation of BeSci into traditional market research, to the inception of the Accelerated Behavioral Insights suite and
As our CEO, Alex Hunt, reported in a previous blog post, we are very happy that PRS IN VIVO was named #14 in the Top 50 Most Innovative Suppliers in
To Read the Article in French, please click here. Olivier Blanchet is the Managing Director of PRS IN VIVO France. After spending two years in the US, he talks about
The much anticipated GreenBook Industry Trend (GRIT) 2019 report has been released. The findings in the study, this year renamed the Business & Innovation Report, are distilled from an annual
BACKGROUND Danone France created a new custard product, with a bi-layer of chocolate and fruit flavors, and required product experience testing. INSIGHTS In addition to a quantitative test, PRS IN
We here at PRS IN VIVO read a lot on behavioral science and consumer choice to build our capabilities to feed our passions for helping clients achieve better business outcomes.
A Suite of Agile Shopper Experience Research Services (Teaneck, NJ) PRS IN VIVO, a BVA Group Company, today announced the creation of a suite of agile research services, Accelerated Behavioral
As demand for PRS IN VIVO’s Agile Research Services increases, the Lynx Unit was formed to establish a specialized team of diverse research experts dedicated to delivering fast, cost-efficient outcomes
As a girl born and raised in the suburbs of New York City, it’s safe to say that I have enjoyed some of the best pizza, bagels, and pasta that
