Keeping brands fresh and interesting is a continuous challenge for today’s marketers seeking to capture shopper’s attention. When it comes time for package testing, marketers often need quicker, more cost-effective
Insights from our Experts
When Food Claims Need a Disclaimer Ian Elmer provides key takeaways from the latest academic study from Insead. Learn how consumers perceive, interpret and make purchase decisions based on claims.
One of our colleagues recently told us the story of her love for Trader Joe’s. (For our non-American readers, Trader Joe’s is a US-based chain of brick and mortar retail
A lot of our work at PRS IN VIVO includes testing claims for food products, particularly as they manifest on the packaging. And we love it when deep thinkers at
In our US headquarter offices, we have portraits of some of the leading thinkers in the behavioral sciences, including Sheena Iyengar, who is a Columbia Professor, and a world class
BACKGROUND The sausage category in the United Kingdom was declining and the brand wanted to explore new meal occasions. Changes would include a new shelf layout, assortment mix, and POSM
BeSci Insights: Accelerated by Machine. Enhanced by Humans. As busy marketers, sometimes you just want answers to your business questions quickly and cost effectively, because of time and budget constraints. This is