Bad breath, haemorrhoids, hair loss, skin complaints, dentures and anything involving our intimate areas – just a few common complaints considered ‘embarrassing’! As a qualitative researcher specialising in shopper and
What’s the Future for MRX? GreenBook conducted an interview with Alex Hunt, our global CEO, on MRX innovation and the building of a new status quo in the insights industry.
In this latest Quirk’s article by PRS IN VIVO’s Ruben Nazario, brands should look to understand the real robots of e-commerce such as AI and Machine Learning to survive the
A letter to our industry colleagues: For almost a decade, GreenBook has been surveying insights professionals to uncover the issues that impact our industry: examining how insights factor in solving
New Strategic Client Leader Will Spearhead PRS IN VIVO’s US Growth (Teaneck, NJ) PRS IN VIVO, a leading global shopper and consumer insights consultancy, grounded in behavioral science, is pleased
PRS IN VIVO’s Next Generation In-Context Research methods seamlessly combine our longstanding expertise in replicating shopper reality with innovative technology enabling us to gather data in flexible ways, custom-tailored to fit critical client
BeSci Insights: Accelerated by Machine. Enhanced by Humans. As busy marketers, sometimes you just want answers to your business questions quickly and cost effectively, because of time and budget constraints. This is
Sometime ago, we were working with a client who had a major challenge for which they needed a “deep dive” evaluation: they were a snacks company and they wanted to
This month, PRS IN VIVO’s CEO, Alex Hunt had an interview with Greenbook’s Executive Editor & Producer, Lenny Murphy, on the future of the market research industry. Last year Alex
Millennials have a projected income of $3.39 trillion this year and are now the primary pet owners at 35%. (Source) Hi, my name is Janice Lai and I am a
