Keeping brands fresh and interesting is a continuous challenge for today’s marketers seeking to capture shopper’s attention. When it comes time for package testing, marketers often need quicker, more cost-effective
When Food Claims Need a Disclaimer Ian Elmer provides key takeaways from the latest academic study from Insead. Learn how consumers perceive, interpret and make purchase decisions based on claims.
One of our colleagues recently told us the story of her love for Trader Joe’s. (For our non-American readers, Trader Joe’s is a US-based chain of brick and mortar retail
A lot of our work at PRS IN VIVO includes testing claims for food products, particularly as they manifest on the packaging. And we love it when deep thinkers at
Behavioral Science, Tech Innovation, and Human Expertise The PRS IN VIVO team just got back from Austin, Texas where we had a terrific time at the GreenBook annual IIeX NA
In our US headquarter offices, we have portraits of some of the leading thinkers in the behavioral sciences, including Sheena Iyengar, who is a Columbia Professor, and a world class
BACKGROUND The sausage category in the United Kingdom was declining and the brand wanted to explore new meal occasions. Changes would include a new shelf layout, assortment mix, and POSM
BeSci Insights: Accelerated by Machine. Enhanced by Humans. As busy marketers, sometimes you just want answers to your business questions quickly and cost effectively, because of time and budget constraints. This is
Since the birth of market research in the early 20th century, strategies for gathering qualitative consumer insights haven’t really changed much. Projective exercises have brought new tools to focus groups,
Bad breath, haemorrhoids, hair loss, skin complaints, dentures and anything involving our intimate areas – just a few common complaints considered ‘embarrassing’! As a qualitative researcher specialising in shopper and
