Blog – PRS IN VIVO – A BVA GROUP COMPANY

Insights from our Experts

Can Happiness Science Help Save the Mall Experience?

A recent article by Jing Daily, featuring insights from PRS IN VIVO Luxury, discusses how the new Galeries Lafayette in Shanghai is leveraging Behavioral and Happiness Sciences to attract younger Chinese consumers by elevating the customer experience through peak moments and ultimately improving the customer journey.

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5 Key Takeaways from CRC

We’ve just returned from Insight Association’s Corporate Researchers Conference (CRC) and here are some 5 key takeaways and trends that we learned.

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