Enhancing In-Market Success with an AI Virtual Screening Metric
In this case study, we used our enhanced AI Pack Screener to help a California wine brand identify winning label redesign options and save their sales.
June 4, 2020
Insights from our Experts
A Behavioral Conversation: Looking to the Future
A Behavioral Conversation continues as we celebrate the Leaders of Tomorrow in Behavioral Science to bring you the new trends and topics in consumer behavior. Join our conversation!
June 4, 2020
Au Coeur des tendances de consommation: pour mieux réussir la transformation pérenne de vos offres
Rejoignez-nous le mardi 9 juin ou le vendredi 12 juin à 10h pendant 60 minutes:
May 28, 2020
In-Person Fieldwork Re-Opens with Confidence through Safety, Clarity and Transparency
Latest updates from our Field team as we begin re-opening our in-person research guided by three key principles: Safety, Clarity, and Transparency. Read more about how we’re doing our part to help you.
May 27, 2020
Virtually Connecting with Consumers to Identify Emerging Trends
In this latest case study, PRS IN VIVO used our ListenLAB online module to help an alcohol brand identify the latest insights and trends to develop a plan to engage consumers in new and unique ways.
May 26, 2020
Empathy Today, Enlightenment Tomorrow
In this latest article for GreenBook, our own Matt Michaud discusses the importance of applying behavioral empathy to insights to understand changing consumer behavior.
May 26, 2020
Nudging a Sustainable Future for Consumer Goods: Applying Behavioural Science to Sustainability
PRS IN VIVO, BVA Nudge Unit , AIM – European Brands Association, and World Resources Institute are pleased to present our joint virtual event: Nudging a Sustainable Future for Consumer Goods:Applying Behavioural
May 21, 2020
Report Week 2: Tracking Consumer Sentiment on the Impact of COVID-19
An update from our sister company, BVA BDRC, on their weekly report that monitor the mood of the US consumer to understand shopping behavior during this unique time.
May 20, 2020
PRS IN VIVO Expands Online LAB Suite
Announcing the expansion of our LAB consultative offering with two new online digital modules, LivingLAB and ListenLAB, that help build empathy and clarity to consumer insights in personal environments and online activities.
May 20, 2020
An Expert Panel POV: Design in a Post-Pandemic World
Watch our latest Expert Panel as we share views on how brands can design for a world after COVID-19.
May 19, 2020