Blog – Page 14 – PRS IN VIVO – A BVA GROUP COMPANY

Insights from our Experts

4 Reasons that New Products Fail

For nearly 50 years, new product failure rates for packaged goods products have remained at nearly 80%, despite enormous investments in development, research and advertising.   In our experience, we’ve seen

Read More »

Packaging for Boomers

Baby Boomers, the 76-78 million people in the US born from 1946-1964 are now being overshadowed by Millennials. While it makes sense to address the needs of Millennials, ignoring Boomers

Read More »

Designing for the System 1 Shopper

Behavioral economics provides a new way for us to think about shopper behavior, with direct implications for better understanding shoppers and developing more successful packaging, in-store communication and new product

Read More »