Blog - Page 15 of 15 - PRS IN VIVO - A BVA GROUP COMPANY

Insights from our Experts

Frito Lay: Doritos and Tostitos

Background Doritos was refreshing packaging graphics to create global harmonization and better convey the brand narrative of “bold”, “modern” and “dynamic”. Tostitos was aiming to better position the brand for

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Improving the Screening Process

The article outlines common pitfalls in the screening of new product, pack and design concepts – and discusses the importance of monadic “on-shelf” screening to identify options most likely to

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