Blog – Page 16 – PRS IN VIVO – A BVA GROUP COMPANY

Insights from our Experts

Getting the Most from Eye-Tracking

This article shares our perspective on eye-tracking, including its applications, value and limitations. It speaks to new applications (including Mobile Eye-Tracking) – and offers several “best practices” to help ensure

Read More »

Nestle: New Product Execution

Background Nestle (France) planned to introduce a new ready-to-bake dessert product capitalizing on its leadership in the chocolate morsel category. Insights PRS IN VIVO used web-based screening to narrow the

Read More »

Frito Lay: Doritos and Tostitos

Background Doritos was refreshing packaging graphics to create global harmonization and better convey the brand narrative of “bold”, “modern” and “dynamic”. Tostitos was aiming to better position the brand for

Read More »

Improving the Screening Process

The article outlines common pitfalls in the screening of new product, pack and design concepts – and discusses the importance of monadic “on-shelf” screening to identify options most likely to

Read More »