Blog – Page 16 – PRS IN VIVO – A BVA GROUP COMPANY

Insights from our Experts

Will Amazon Kill Impulse Shopping?

Between Amazon and online grocery shopping, impulse buying at checkout is declining dramatically. Instead of glancing at the candy & magazines displays, shoppers’ eyes are now glued to their smartphones.

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3 Principles for Effective POSM

At PRS IN VIVO, we regularly conduct studies to assess and enhance in-store communication (including displays, signage, shelf talkers, etc.). These studies take place both in actual stores and at

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