Blog – Page 17 – PRS IN VIVO – A BVA GROUP COMPANY

Insights from our Experts

Conveying Real at the Shelf

This article shares strategies for speaking to younger shoppers with authenticity. It also shares learning from research (with INSEAD and Vanderbilt) regarding alternative health claims. Download

Read More »

Britvic: Squash’d

Background Robinsons was looking to extend its brand reach and planned to launch a portable super-concentrate juice product to the market, catering to the ‘on-the-go’ needstate Insights PRS IN VIVO

Read More »

Packaging and In Market Impact

This article speaks to the factors (including soft rollouts and POSM support) that can influence the in-market sales performance of new products and packaging systems – and shares guidelines for

Read More »

Getting the Most from Eye-Tracking

This article shares our perspective on eye-tracking, including its applications, value and limitations. It speaks to new applications (including Mobile Eye-Tracking) – and offers several “best practices” to help ensure

Read More »

Nestle: New Product Execution

Background Nestle (France) planned to introduce a new ready-to-bake dessert product capitalizing on its leadership in the chocolate morsel category. Insights PRS IN VIVO used web-based screening to narrow the

Read More »