Blog – Page 17 – PRS IN VIVO – A BVA GROUP COMPANY

Insights from our Experts

Trends for 2017

  Scott Young, the Global CEO of PRS IN VIVO, was featured recently in Shopper Marketing magazine’s panel on trends for the coming year.   His comments included the following: “The

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5 Ways to Design for Children

Here are 5 considerations and factors to consider when exploring new design systems for products whose ultimate end users are children: 1. Don’t Try Too Hard It is always important

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4 Reasons that New Products Fail

For nearly 50 years, new product failure rates for packaged goods products have remained at nearly 80%, despite enormous investments in development, research and advertising.   In our experience, we’ve seen

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