Blog – Page 18 – PRS IN VIVO – A BVA GROUP COMPANY

Insights from our Experts

Packaging for Boomers

Baby Boomers, the 76-78 million people in the US born from 1946-1964 are now being overshadowed by Millennials. While it makes sense to address the needs of Millennials, ignoring Boomers

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Designing for the System 1 Shopper

Behavioral economics provides a new way for us to think about shopper behavior, with direct implications for better understanding shoppers and developing more successful packaging, in-store communication and new product

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Thinking from the “Outside-In”

This presentation focuses on how companies can drive winning innovation, by employing an “outside-in” mindset that emphasizes product and pack design – and by connecting effectively with shoppers at the

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