BACKGROUND Kellogg’s redesigned the Cheez-It packaging to differentiate flavors and signal a contemporary feel. PRS IN VIVO explored the behavioral levers for shoppers navigating the category. In-context research validated the
Insights from our Experts
I was reminded recently about a storybook I used to read to my son that got me thinking about the challenge for market research as we face 2019. It was
As part of an ongoing plan for growth, BVA Group has announced that Alex Hunt has been promoted to Chief Executive Officer, overseeing PRS IN VIVO’s global operations.
New Product Development (NPD) is the life-blood of businesses today, especially those within the CPG and FMCG industry, but it is not so simple for new products to break inertia
BACKGROUND Philips developed a new hybrid solution in the male shaving & grooming category – an electric product for trimming or shaving any length of hair. They were interested to
2019 | What’s in store across the insights industry? Applied Behavioral Science & the Year of Outcomes
It is that time of year when the industry tends to lean towards introspection as we contemplate achievements of the past 12 months, as well as the exciting possibilities of
Listen to Qualitative Research Director & Moderator Sheryl Brie as she tells the tales of observing shoppers in their natural habitat. Explore how we can get real life behavioral insights by looking through the lens of System 1 thinking.
As I travel back from the IIeX 2018 APAC summit in Bangkok, I wanted to share some themes that emerged, of which those of us more typically operating in consumer