Listen to Behavioral Qualitative Insights Analyst Alim Barnes-Gaskins as he breaks down the characteristics and differences between “big” data and “thick” data, their individual and joint roles in Omni Channel research, and how they surprisingly relate to the last set of X-rays you got at the dentist…
Insights from our Experts
In this latest article featured in GreenBook, Insights Analyst, Behavioral Qualitative Alim Barnes-Gaskins discusses the differences between “big” and “thick” data and explains how their combined use in Omni Channel
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