This case study looks at how PRS IN VIVO helped candy company, Ferrara, understand shopper priorities at-shelf to lead to category growth.
Insights from our Experts
We are pleased to welcome Matt Michaud as Head of our Behavioral Qualitative team. His diverse international career spans consumer research, branding, design strategy, and innovation. Learn more about Matt in our latest press release.
Recently, PRS IN VIVO Luxury performed in-depth research for home fragrance retailer, Scentys, on the fragrance preferences of French consumers.
PRS IN VIVO Luxury recently joined the New York Chapter of the French-American Chamber of Commerce, who conducted an interview of VP Client Development Luxury Practice, Lauren Davitt.
We attended Online & Digital Grocery Summit in Chicago where PRS IN VIVO VP, Innovation Product Lead, Ruben Nazario, presented on “Applying Behavioral Science to Influence the Omni Channel Path-to-Purchase”. Here are three key takeaways we gathered:
As behavioral experts for more than 40 years, it felt natural that PRS IN VIVO would form its own Luxury Practice dedicated to creating customized solutions to help luxury brands impact behavior. PRS IN VIVO Luxury believes that consumer satisfaction is not enough – luxury brands must elevate experiences to achieve consumer happiness.