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Insights from our Experts
PRS IN VIVO is pleased to announce Omni Channel and shopper expert, Melvin Ng’s return to the company as the new Senior Director of Market Development in our Asia offices.
BeSci Before BeSci: This study from the 2000s demonstrates the power of BeSci as it pertains to consumers’ category expectations for a packaging redesign.
Summer Series Case Study:
Ajax Fête de Fleurs – Category Specific Mindsets Influence Behavior at Shelf
BeSci Before BeSci: This case study from 1997 demonstrates the power of BeSci being used to predict at-shelf performance for a new product launch.
Behavioral Science is the very concept on which PRS IN VIVO was founded- it’s infused in our DNA, core to our methodologies, and applied in our technologies. But what exactly
BeSci Before BeSci: This case study from the 1980s showcases important findings from a new product launch that became the cornerstone of our methodologies.