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Insights from our Experts

Podcast Ep. 15 – Qual On Its Best Behavior

Listen as SVP and Head of Behavioral Qualitative, Matt Michaud, explains the role of qualitative research, the strength of using qual to motivate quant validation, and how our new innovative suite of qualitative consultancy tools, LAB, allow clients to Leverage Authentic Behavior holistically throughout the product life cycle in order for brands to realize success.

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Packaging Report: No More Knockoffs

Our very own Scott Brill is featured in the latest StoreBrands article on how retailers can separate their brands from those of national manufacturers by developing a distinctive overall brand identity that starts with the package design.

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