Insights from our Experts
In this latest article for Quirk’s, US Managing Director, Ian Elmer discusses why brands should leverage behavioral-based shopper research when identifying product opportunities to not simply avoid failure, but to maximize success in all retail channels.
Consumers are searching for ways to safely celebrate this holiday season. Brands can step in and be the Superheroes they need this Halloween. This is the first installment of our holiday series as we help your brand understand the omnichannel shopper journey during these unique times of COVID.
Listen as Consumer & Market Insights Manager for Nestlé USA, Sandi Eyink, discusses how Nestlé applies their fundamental guiding principle, “Bringing Our Purpose to Life,” to their consumer research and brand strategies to create value not just for their business, but also society.
Check out the headlines in our latest newsletter to learn about our newest tool, Shopper Flash, register for our talk at Quirk’s on October 27-28, and more!
In this case study, we used our Shopper Flash digital tool to test horizontal and vertical brand blocks for cereal aisles to maximize shopper engagement and influence purchase.
Join us at marktforschung’s virtual event on 7 October to learn how to influence consumer behavior in a digital world.
Our ongoing virtual series, A Behavioral Conversation continues but with a twist: we are shining the spotlight on the future Leaders of Tomorrow in behavioral science and using a new, more engaging platform. Register for our upcoming dates now!