Next Generation In-Context Research Today’s retail reality demands understanding behavior in the actual shopping environment. Learn how technology and a behavioral framework help you influence consumer choice. Read the Press Release
Insights from our Experts
Research needs to marry the observation and documentation of consumer behavior, with proven technology, to capture and measure behavioral drivers and influences in environments that come closest to approximating “shopper
BREAKFAST BRIEFING: On Wednesday 6th March 2019, we’re hosting a free breakfast briefing in central Leeds. The event will include three presentations: Voice-commerce. Depending on who you listen to, Voice-commerce
Listen to Agathe Caron, Knowledge & Innovation Manager, share ways we can leverage AI in consumer research to work smarter and get answers faster.
BACKGROUND Kellogg’s redesigned the Cheez-It packaging to differentiate flavors and signal a contemporary feel. PRS IN VIVO explored the behavioral levers for shoppers navigating the category. In-context research validated the
I was reminded recently about a storybook I used to read to my son that got me thinking about the challenge for market research as we face 2019. It was
As part of an ongoing plan for growth, BVA Group has announced that Alex Hunt has been promoted to Chief Executive Officer, overseeing PRS IN VIVO’s global operations.