There are differences between shopping online vs in-store. However, this gap also provides opportunities. PRS IN VIVO’s extensive research can provide key behavioral insights that can help brands win. Here are just three to get you started.
Insights from our Experts
Recently, a major online retailer changed its filtering interface. Previously, shoppers could exclude products from their shopping page by brand, size, or other category specific attributes by clicking on a
Global shopper insights agency, PRS IN VIVO, announced today the release of their behavioral science based PackCept™ concept screener, which allows brands to test new product concepts in the context of the pack, the shelf and the shopping experience, earlier in the NPD process.
During my time at PRS IN VIVO, I’ve been given the incredible opportunity to spend extended periods of time working in three of our global offices: 3 months in Shanghai,
I was at the Engage for Good Conference to present our “Nudging for Good” award – and to educate attendees on the power of “nudging” behavioral change. But as usual, I learned more by listening to the other speakers.