Insights from our Experts

Thinking from the “Outside-In”

This presentation focuses on how companies can drive winning innovation, by employing an “outside-in” mindset that emphasizes product and pack design – and by connecting effectively with shoppers at the

Read More »

Starting with the Shopper

This webinar shares insights, case studies and “lessons learned” from thousands of PRS IN VIVO packaging and shopper marketing studies. Topics covered include:  Enhancing POSM & Shopper Marketing, Driving Successful

Read More »

Nudge Marketing:

Nudge Marketing is a pioneering work, which shares key principles of behavioral economics and shows how they can be applied to “Nudge” consumers towards more positive behaviors. Request a copy

Read More »

Conveying Real at the Shelf

This article shares strategies for speaking to younger shoppers with authenticity. It also shares learning from research (with INSEAD and Vanderbilt) regarding alternative health claims. Download

Read More »

Britvic: Squash’d

Background Robinsons was looking to extend its brand reach and planned to launch a portable super-concentrate juice product to the market, catering to the ‘on-the-go’ needstate Insights PRS IN VIVO

Read More »

Packaging and In Market Impact

This article speaks to the factors (including soft rollouts and POSM support) that can influence the in-market sales performance of new products and packaging systems – and shares guidelines for

Read More »