Insights from our Experts
Consumers have been slow to adopt the online channel for grocery shopping in the U.S., and an important reason may be the design of the user interface. This study explores whether changing the e-commerce interface from the common “electronic catalog” format (popularized by Amazon) to a more photorealistic shelf display would facilitate online shopping for consumer packaged goods and stimulates purchase behavior.
At the recent Executing Shopper Insights conference in London, Scott Young shared PRS IN VIVO’s perspective on how behavioral science can be applied to better understand and influence shoppers. Scott’s
This presentation from Melvin Ng at DigiMarCon in Singapore will share new research (including eye-tracking of shopper navigation on both desktop and mobile devices) and provide broader insights for optimizing
A considerable amount of discussion surrounding the benefits of leading the aisle has existed for some time, the first 4’ of a category, along with the need to better understand the purchase benefits of this position. The focus of this post is to determine if there is an advantage to “leading” the aisle compared to being placed away from the coveted spot.
While e-commerce for CPG products is experiencing explosive growth, this channel is still in its infancy. All stakeholders – manufacturers, retailers and e-commerce providers – are all at the very
Our presentation (shared at Foresight & Trends Conference) discusses applying behavioral economics to shopper marketing. The “Nudge” unit helps marketers to better understand the underlying (and often sub-conscious) forces impacting
At PRS IN VIVO, we are often asked about “trends” in packaging and shopper marketing, since we see so many shoppers, packs and products each year. And while some trends