Blog – Page 22 – PRS IN VIVO – A BVA GROUP COMPANY

Insights from our Experts

Improving the Online Grocery Shopping Experience

Consumers have been slow to adopt the online channel for grocery shopping in the U.S., and an important reason may be the design of the user interface. This study explores whether changing the e-commerce interface from the common “electronic catalog” format (popularized by Amazon) to a more photorealistic shelf display would facilitate online shopping for consumer packaged goods and stimulates purchase behavior.

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The First 4 Ft.

A considerable amount of discussion surrounding the benefits of leading the aisle has existed for some time, the first 4’ of a category, along with the need to better understand the purchase benefits of this position.  The focus of this post is to determine if there is an advantage to “leading” the aisle compared to being placed away from the coveted spot.

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