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Insights from our Experts

Nestle: New Product Execution

Background Nestle (France) planned to introduce a new ready-to-bake dessert product capitalizing on its leadership in the chocolate morsel category. Insights PRS IN VIVO used web-based screening to narrow the

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Frito Lay: Doritos and Tostitos

Background Doritos was refreshing packaging graphics to create global harmonization and better convey the brand narrative of “bold”, “modern” and “dynamic”. Tostitos was aiming to better position the brand for

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Improving the Screening Process

The article outlines common pitfalls in the screening of new product, pack and design concepts – and discusses the importance of monadic “on-shelf” screening to identify options most likely to

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