Blog - Page 3 of 15 - PRS IN VIVO - A BVA GROUP COMPANY

Insights from our Experts

Why So Serious?

Capturing the consumers’ emotional reactions during the shopping and product experience is an integral part of testing, optimizing, and validating a successful product. This new, innovative tool allows us to

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Nudging Shopper Behaviour Event

PRS IN VIVO and ESA Retail are partnering to introduce their sister company, the BVA Nudge Unit. The BVA Nudge Unit is a global consultancy and pioneer in applying behavioural science to drive successful

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