Insights from our Experts
PRS IN VIVO’s parent company, BVA Group, has ranked in GreenBook’s Market Leaders Report as a top market research company in the industry today, measured by revenue and brand success. Read the interview with BVA Group’s CEO, Gerard Lopez, and access to the full report.
It’s not enough for communications to persuade; effective communications must lead to behavioural change. Learn about our sister company, BVA Nudge Unit, and their latest solution for optimising communications: Cognition Audits.
Universally consumers and brands alike recognize that Sustainability is an imperative commitment. Done right, Sustainability can and should drive business growth. But how do brands attract the “elusive green consumer” that don’t behave as we would expect?
Presented in both English and French, Olivier Blanchet explores how AI and expert evaluation can help brands enter markets faster and transform research as we know it.
What is “Design Thinking” and how do we employ it properly? Listen to this special episode recorded live at our NYC Global OmniTour event focused on Decoding the Omni Channel Path-to-Purchase in which PRS IN VIVO CEO, Alex Hunt, and Chief Design Officer of Aon Corporation, Lyle Sandler, discuss the importance of thinking creatively as a business to form strong relationships with consumers, colleagues, and clients.
Please join PRS IN VIVO Luxury
at the newly opened Nordstrom, Manhattan December 6th, 2019 // 9-11 am for an intimate discussion and sharing session on creating experiences that lead to client happiness, beyond satisfaction.
A recent article by Jing Daily, featuring insights from PRS IN VIVO Luxury, discusses how the new Galeries Lafayette in Shanghai is leveraging Behavioral and Happiness Sciences to attract younger Chinese consumers by elevating the customer experience through peak moments and ultimately improving the customer journey.