Insights from our Experts
Our July 2019 Newsletter has arrived and provides you all the latest news in the MRX and insights industry.
PRS IN VIVO has always maintained a culture of innovation, from pioneering the incorporation of BeSci into traditional market research, to the inception of the Accelerated Behavioral Insights suite and
To Read the Article in French, please click here. Olivier Blanchet is the Managing Director of PRS IN VIVO France. After spending two years in the US, he talks about
The much anticipated GreenBook Industry Trend (GRIT) 2019 report has been released. The findings in the study, this year renamed the Business & Innovation Report, are distilled from an annual
BACKGROUND Danone France created a new custard product, with a bi-layer of chocolate and fruit flavors, and required product experience testing. INSIGHTS In addition to a quantitative test, PRS IN
We here at PRS IN VIVO read a lot on behavioral science and consumer choice to build our capabilities to feed our passions for helping clients achieve better business outcomes.