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Insights from our Experts

Qual Research:
On Its Best Behavior

In this latest article, we share 3 behavioral research techniques that should be implemented in all qualitative research and the 4 pillars of our new consultative qualitative arm, the LAB Suite.

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PRS IN VIVO Announces the Launch of LAB

PRS IN VIVO is pleased to announce the launch of LAB, a suite of innovative qualitative services designed to Leverage Authentic Behavior from consumers, in order for brands to realize success across their entire lifecycle of development through a behavioral lens.

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