In this case study, we used our OmnPath methodology to help a beauty brand increase their web traffic and, in turn, their sales.
Insights from our Experts
With May underway, this month’s newsletter looks at how to win in eCommerce and virtual events on how to apply behavioral science to drive business growth during these times.
Listen to VP, Innovation Product Lead Ruben Nazario as he discusses how paying attention to changing shopping trends, engaging with consumers, and fostering communication on social media platforms like Instagram and Tik Tok can help brands tell their story in new and unique ways to drive business growth, all rooted in behavioral science.
In this week’s edition of the COVID-19 Insights Leaders Roundtable hosted by GreenBook, CEO Alex Hunt featured on the panel to provide insights about how industry suppliers and clients are shifting from crisis management to long-term strategic planning amidst the COVID-19 crisis.
Our sister company, BVA BDRC, has launched an insightful weekly series of reports that monitor the mood of the US consumer that we feel would be of interest to brand and retail marketers during this time.
In this latest article for Quirk’s, Director Innovation Accelerated BeSci, Max Zalewski, discusses the importance of behavioral design in packaging for eCommerce environments vs. physical stores, and the key role that it can playin influencing consumer choice.
This latest case study shows how we used our versatile PackFlash™ approach to identify winning pack designs for physical and eCommerce shopping environments.
PRS IN VIVO announces a new solution expanding the online pack design testing portfolio, PackFlash™, providing metrics for success of product images in eCommerce contexts.