Nestlé Lean Cuisine

Lean Cuisine brand changed its packaging graphics in an effort to better align with its new positioning. With PRS IN VIVO’s 3 stage research methodology, Lean Cuisine saw a $58 million sales gain.

Britvic: Squash’d

PRS IN VIVO has partnered with Britvic on a number of packaging re-stages of its leading brands, including Robinsons, J20 and Fruit Shoot.

Robinsons was looking to extend its brand reach and planned to launch a portable super-concentrate juice product to the market, catering to the ‘on-the-go’ needstate.

Frito Lay: Doritos and Tostitos

PRS IN VIVO has partnered with Frito Lay on successful packaging re-stages of many of its leading brands, including both Doritos and Tostitos.

Doritos was refreshing packaging graphics to create global harmonization and better convey the brand narrative of “bold”, “modern” and “dynamic”.

HP: Shopper Journey & Shopper Marketing 

HP needed to better understand the shopper journey and optimize shopper marketing for PCs, printers and ink, as people were expressing confusion and frustration in shopping these categories.

Nestle: New Product Execution

Nestle (France) planned to introduce a new ready-to-bake dessert product capitalizing on its leadership in the chocolate morsel category.