CHEEZ-IT: BeSci Influences Redesign Leading to Major Sales Growth

Kellogg’s redesigned the Cheez-It packaging to differentiate flavors and signal a contemporary feel. PRS IN VIVO explored the behavioral levers for shoppers navigating the category. In-context research validated the effectiveness of the new design.

Philips Norelco OneBlade: Disrupting the Shave & Groom Category

BACKGROUND Philips developed a new hybrid solution in the male shaving & grooming category – an electric product for trimming or shaving any length of hair.  They were interested to see how consumer choice could be influenced by the packaging. PRS IN VIVO applied a behavioral framework so Philips could align on the optimal package…

Robert Mondavi Private Selection

Robert Mondavi was beginning to lose market share and needed a redesign. PRS IN VIVO’s market research helped shape and direct the course of the final packaging design.

Ben & Jerry’s Non-Dairy Frozen Desserts

Ben & Jerry’s wanted to introduce a new line of non-dairy frozen desserts; the pack was design to leverage the brands’ fun personality, creative flavors and strong appetite appeal. With PRS IN VIVO’s On-Shelf Evaluation, Ben & Jerry’s became the second largest player in non-dairy ice cream after one year in market.

Nestlé Lean Cuisine

Lean Cuisine brand changed its packaging graphics in an effort to better align with its new positioning. With PRS IN VIVO’s 3 stage research methodology, Lean Cuisine saw a $58 million sales gain.

Britvic: Squash’d

PRS IN VIVO has partnered with Britvic on a number of packaging re-stages of its leading brands, including Robinsons, J20 and Fruit Shoot.

Robinsons was looking to extend its brand reach and planned to launch a portable super-concentrate juice product to the market, catering to the ‘on-the-go’ needstate.

Frito Lay: Doritos and Tostitos

PRS IN VIVO has partnered with Frito Lay on successful packaging re-stages of many of its leading brands, including both Doritos and Tostitos.

Doritos was refreshing packaging graphics to create global harmonization and better convey the brand narrative of “bold”, “modern” and “dynamic”.

HP: Shopper Journey & Shopper Marketing 

HP needed to better understand the shopper journey and optimize shopper marketing for PCs, printers and ink, as people were expressing confusion and frustration in shopping these categories.

Nestle: New Product Execution

Nestle (France) planned to introduce a new ready-to-bake dessert product capitalizing on its leadership in the chocolate morsel category.