Kellogg’s redesigned the Cheez-It packaging to differentiate flavors and signal a contemporary feel. PRS IN VIVO explored the behavioral levers for shoppers navigating the category. In-context research validated the effectiveness of the new design.Read more
BACKGROUND Philips developed a new hybrid solution in the male shaving & grooming category – an electric product for trimming or shaving any length of hair. They were interested to see how consumer choice could be influenced by the packaging. PRS IN VIVO applied a behavioral framework so Philips could align on the optimal package…Read more
Robert Mondavi was beginning to lose market share and needed a redesign. PRS IN VIVO’s market research helped shape and direct the course of the final packaging design.Read more
Ben & Jerry’s wanted to introduce a new line of non-dairy frozen desserts; the pack was design to leverage the brands’ fun personality, creative flavors and strong appetite appeal. With PRS IN VIVO’s On-Shelf Evaluation, Ben & Jerry’s became the second largest player in non-dairy ice cream after one year in market.Read more
Lean Cuisine brand changed its packaging graphics in an effort to better align with its new positioning. With PRS IN VIVO’s 3 stage research methodology, Lean Cuisine saw a $58 million sales gain.Read more
PRS IN VIVO has partnered with Britvic on a number of packaging re-stages of its leading brands, including Robinsons, J20 and Fruit Shoot.
Robinsons was looking to extend its brand reach and planned to launch a portable super-concentrate juice product to the market, catering to the ‘on-the-go’ needstate.Read more
PRS IN VIVO has partnered with Frito Lay on successful packaging re-stages of many of its leading brands, including both Doritos and Tostitos.
Doritos was refreshing packaging graphics to create global harmonization and better convey the brand narrative of “bold”, “modern” and “dynamic”.Read more
HP needed to better understand the shopper journey and optimize shopper marketing for PCs, printers and ink, as people were expressing confusion and frustration in shopping these categories.Read more
Nestle (France) planned to introduce a new ready-to-bake dessert product capitalizing on its leadership in the chocolate morsel category.Read more