Ben & Jerry’s Non-Dairy Frozen Desserts

July 30, 2018

Ben & Jerry’s wanted to introduce a new line of non-dairy frozen desserts;
the pack was designed to leverage the brand’s fun personality, creative flavors
and strong appetite appeal.

What did we do?

  • PRS IN VIVO On-Shelf Evaluation was conducted to understand the packs’ ability to get seen on shelf, be quickly and clearly understood as non-dairy, and ultimately drive trial.

What did we learn?

  • The proposed design system met all pre-established action standards including attracting attention at shelf, highlighting the non-dairy proposition, creating favorable taste impressions, and inspiring shoppers to try the new product.
  • The proposed design was approved and recommended to enter into market.

How’s it doing now?

  • After only one year in market, Ben & Jerry’s became the second-largest player in non-dairy ice cream.
  • Now, their non-dairy offering comprises 20% of Ben & Jerry’s offerings.