CHEEZ-IT: BeSci Influences Redesign Leading to Major Sales Growth

February 1, 2019


  • Kellogg’s redesigned the Cheez-It packaging to differentiate flavors and signal a contemporary feel.
  • PRS IN VIVO explored the behavioral levers for shoppers navigating the category. In-context research validated the effectiveness of the new design.


  • The redesign maintained high levels of attention, improved visual differentiation, and drove purchase.
  • Additional diagnostics by PRS IN VIVO shaped the final pack design.


  • The new Cheez-It design launched in 2015 and within a year, sales grew 6% (more than $50 million).

Want to create a standout look to your new product or package that can lead to
re-invigorated higher sales?
Contact us to see how PRS IN VIVO can help your brand succeed.