When the Label IS the Package!
- Constellation Brands’ Robert Mondavi Private Selection line was losing market share and redesigned the label, hoping a more “modern classic” brand message would re-engage customers.
- PRS IN VIVO conducted an On-Shelf Evaluation to validate design options in their final stages.
- The new design was easy to find on shelf and communicated attributes such as “modern” and high quality.
- PRS IN VIVO’s recommendations helped to shape and direct the course of the final packaging label design.
- The new design was awarded the Nielsen Design Impact Award in 2018
- Robert Mondavi Private Selection saw the redesign lead to a 14% sales lift!