PRS IN VIVO is committed to sharing our knowledge through academic collaborations, white papers and presentations.

Jackie’s Journeys: Shopping & Working Around the Globe

During my time at PRS IN VIVO, I’ve been given the incredible opportunity to spend extended periods of time working in three of our global offices: 3 months in Shanghai, 3 months in Paris, and 40 months in Teaneck! Each of these unique experiences has allowed me to learn a bit more about the differences…

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Applying Data Mining and AI for Successful Packaging

Introducing a Predictive Model for Successful Packaging, Driven by Data Mining & AI How can “big data” help brands develop more effective packaging and accurately predict which designs will be successful in market? How can we leverage our data and learning to provide actionable design guidance, both quickly and inexpensively? With these questions in mind, PRS IN…

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5 Strategies for Shop-ability

We all know that confusing shoppers is a direct path to lost sales – and that shoppers gravitate towards brands that are the easiest to shop. With that in mind, here are 5 strategies for facilitating shop-ability at the shelf (and online): Use unique pack shapes, structures or substrates to help distinguish different product forms…

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Applying Behavioral Economics to “Re-Think” Shopper Insights

At the recent Executing Shopper Insights conference in London, Scott Young shared PRS IN VIVO’s perspective on how behavioral science can be applied to better understand and influence shoppers.  Scott’s presentation spoke to three key areas of opportunity: Shopper Journey   Behavioral science (and our own experience) tells us that most shopper journeys are driven by…

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The First 4 Ft.

A considerable amount of discussion surrounding the benefits of leading the aisle has existed for some time, the first 4’ of a category, along with the need to better understand the purchase benefits of this position.  The focus of this post is to determine if there is an advantage to “leading” the aisle compared to being placed away from the coveted spot.

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3 Trends to Guide Packaging & Shopper Marketing Development

At PRS IN VIVO, we are often asked about “trends” in packaging and shopper marketing, since we see so many shoppers, packs and products each year. And while some trends come-and-go (and are better described as “fads”), here are three fundamental patterns worth noting and exploring: Authenticity While we are skeptical of broad generalizations, it is fair to…

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New Retail Lab in Bromley, UK

PRS IN VIVO is happy to announce the opening of our new Bromley Retail Lab located less than half an hour from Central London and specifically designed to run qualitative research and shopper projects. We now have more than 25 Retail Labs internationally. The Retail Lab enables clients to test packaging, new products and merchandising…

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Succeeding at E-Commerce By Being Shopper-Centric

The explosive growth of online shopping has revolutionized the world of retailing. However, while e-commerce has thrived in many areas (travel, technology, apparel, books, etc.), online purchases of consumer packaged goods (CPG products) have remained limited. In the U.S., recent e-commerce sales were only 2% of all CPG sales. In studies at PRS IN VIVO, we…

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