PRS IN VIVO is committed to sharing our knowledge through academic collaborations, white papers and presentations.

BVA Summer Sprint 2018: Innovation is at the Heart of Our Business

Here at PRS IN VIVO, we make innovation part of our DNA and everyone contributes. We are a company where everyone is encouraged to participate. Innovation takes experimentation and sometimes it requires investment that never materializes as an actual product but we learn, we validate, we improve, and then we bring new products to the…

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3 Behavioral Tactics to Save Impulse Shopping Online

We’re all too familiar with waiting in line at a register and being swayed to add a sugary treat to our cart by the tempting display next to the tabloid magazines. Candy companies have figured out how to catch your eye and encourage impulse buying in stores but as consumers are shifting more to online…

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The Behavioral Next Generation of E-Commerce UI/UX

Recently, a major online retailer changed its filtering interface. Previously, shoppers could exclude products from their shopping page by brand, size, or other category specific attributes by clicking on a drop-down menu. The menu worked effectively and helped winnow down the search process. But consumers weren’t using it. Independent research suggests filters were being used…

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Hello, PRS IN VIVO

Never have I been more enthused to start a new role than I am this morning! I’m writing having moments ago joined PRS IN VIVO as global Chief Revenue Officer. After a 15+ year research career stretching across the world, I’m also more optimistic than ever about the potential our insights industry has to drive…

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