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Webinar: Next Generation In-Context Research

Flexible, Technology Driven Solutions to Understand Shopper Behavior With over 45 years of unrivaled expertise in applying behavioral science to shopper research, PRS IN VIVO announces Next Generation In-Context Research, designed to build a better understanding of real shopper behavior, influence consumer choice, and drive real world business results. The Next Generation approach to in-context research is…

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Packaging The Brand For High-Stakes Competition

As brands expand and new products hit the market every day, store shelves are becoming increasingly crowded. The competition for brands and products to be seen on shelf is fierce, and the only way to win is with packaging design. The pressure to initially attract consumers is complicated by the need to communicate every detail…

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Do You Have Sound Cues?

Voice Assistants were one of the most popular gifts of the holiday season. No longer just novelty gadgets for selecting music, many households are already completing voice-enabled purchases. What does this mean for FMCG? Is your brand ready for the voice revolution? Editor’s Note: The digital transformation challenges for brands show no sign of abatement.  As Agathe…

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Trade-Offs in Indulgence Packaging

As 2019 begins and New Year’s resolutions are set, there is a lot of thought and conversation around indulgence. As we have enjoyed ourselves a little more than usual over the Christmas break, everyone is looking for a healthier start or at least some healthy alternatives to our usual ‘rewards.’  As consumers, snacking and treating…

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