PRS IN VIVO is committed to sharing our knowledge through academic collaborations, white papers and presentations.

Meet the Gen Z Shopper

Seems like just yesterday everyone in the CPG and research world was talking about Millennials and their shopping habits. Today, the interest has shifted to a new generation of shoppers – Generation Z  –  as they enter the market and become the new target of interest. So who is Generation Z and why should we care?…

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Why Is In-Context Research So Important?

The Importance of Being In-Context Our latest article in Greenbook from Sam Albert focuses on understanding shopper reality and the role Next Generation In-Context Research plays to get you there.  Read the Article Is Your Brand Ready for 2035? In Paris on March 21, our team will join the Okoni Innovation Agency, one of our…

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Podcast Ep. 4 – Partnering for Startup Success with OBA

Larger, long-established companies aren’t the only businesses that benefit from Next Generation In-Context Research when it comes to packaging and consumer insights. In the high-stakes world of startup companies, product packaging becomes a critical primary marketing method when access to other forms of marketing can be limited. Listen to Delphine Darmon, founder of prebiotic water…

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Why So Serious?

Capturing the consumers’ emotional reactions during the shopping and product experience is an integral part of testing, optimizing, and validating a successful product. This new, innovative tool allows us to identify the high and low points during shopping and product usage in-context in a System 1 manner. The bracelet is unobtrusive similar to a SmartWatch…

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The Importance of Being In-Context

As unapologetic believers in Behavioral Science, we tend to go back to the acknowledged gurus for inspiration and affirmation. This is particularly true when we are refining how we apply behavioral principles to the understanding of consumer and shopper experiences. We recently renovated our offices in Teaneck, New Jersey and created a gallery of portraits…

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Learn New Ways of Leveraging BeSci in Consumer Research

Next Generation In-Context Research Today’s retail reality demands understanding behavior in the actual shopping environment. Learn how technology and a behavioral framework help you influence consumer choice. Read the Press Release Here Were you at IIeX EU?  PRS IN VIVO’s Emilie Eberly and Andy Rushforth presented on “Embracing Smart Technology to Enhance Shopper Understanding” at IIeX EU in…

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Webinar: Next Generation In-Context Research

Flexible, Technology Driven Solutions to Understand Shopper Behavior With over 45 years of unrivaled expertise in applying behavioral science to shopper research, PRS IN VIVO announces Next Generation In-Context Research, designed to build a better understanding of real shopper behavior, influence consumer choice, and drive real world business results. The Next Generation approach to in-context research is…

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