PRS IN VIVO is committed to sharing our knowledge through academic collaborations, white papers and presentations.

Do You Have Sound Cues?

Voice Assistants were one of the most popular gifts of the holiday season. No longer just novelty gadgets for selecting music, many households are already completing voice-enabled purchases. What does this mean for FMCG? Is your brand ready for the voice revolution? Editor’s Note: The digital transformation challenges for brands show no sign of abatement.  As Agathe…

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Trade-Offs in Indulgence Packaging

As 2019 begins and New Year’s resolutions are set, there is a lot of thought and conversation around indulgence. As we have enjoyed ourselves a little more than usual over the Christmas break, everyone is looking for a healthier start or at least some healthy alternatives to our usual ‘rewards.’  As consumers, snacking and treating…

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Looking to the East: The marriage of technology & behavioral science

As I travel back from the IIeX 2018 APAC summit in Bangkok, I wanted to share some themes that emerged, of which those of us more typically operating in consumer insights in the West might do well to take notice. IIeX always highlights the innovators driving the future of MRX, but this conference illuminated the…

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A Behavioural Guide to Winning with Holiday Packaging

Cue the crowds, we are now officially in the final run-up to the holidays. Stores are filling fast and the retail rush is tangible. CPG brands we see throughout the year are dressing up in their holiday packaging finery. In the madness of the busiest shopping month of the year, the holidays can pose challenges…

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The Proof Is In The Pudding

Mince pies and crackers in stores by mid-November can only mean one thing: the Christmas season is officially upon the UK! If there is one thing the UK is known for it’s their Christmas spirit. With tinselled jumpers and round the clock Christmas carols, it is also the one time of the year us British…

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BVA Summer Sprint 2018: Innovation is at the Heart of Our Business

Here at PRS IN VIVO, we make innovation part of our DNA and everyone contributes. We are a company where everyone is encouraged to participate. Innovation takes experimentation and sometimes it requires investment that never materializes as an actual product but we learn, we validate, we improve, and then we bring new products to the…

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