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There are differences between shopping online vs in-store. However, this gap also provides opportunities. PRS IN VIVO’s extensive research can provide key behavioral insights that can help brands win. Here are just three to get you started.
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Recently, a major online retailer changed its filtering interface. Previously, shoppers could exclude products from their shopping page by brand, size, or other category specific attributes by clicking on a drop-down menu. The menu worked effectively and helped winnow down the search process. But consumers weren’t using it. Independent research suggests filters were being used…
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Never have I been more enthused to start a new role than I am this morning! I’m writing having moments ago joined PRS IN VIVO as global Chief Revenue Officer. After a 15+ year research career stretching across the world, I’m also more optimistic than ever about the potential our insights industry has to drive…
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Global shopper insights agency, PRS IN VIVO, announced today the release of their behavioral science based PackCept™ concept screener, which allows brands to test new product concepts in the context of the pack, the shelf and the shopping experience, earlier in the NPD process.
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It is true that the digital transformation is also changing our world, our everyday world and our professional world? Whether these changes are more revolutionary or evolutionary depends on the consideration of categories and markets, and sometimes it is simply in the eye of the beholder. What’s certain is that change and transformation are not…
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During my time at PRS IN VIVO, I’ve been given the incredible opportunity to spend extended periods of time working in three of our global offices: 3 months in Shanghai, 3 months in Paris, and 40 months in Teaneck! Each of these unique experiences has allowed me to learn a bit more about the differences…
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Innovation to Help Brands Make Faster & Better Packaging Decisions (Teaneck, NJ) Global shopper insights agency, PRS IN VIVO, announced today the release of their AI Pack Screening Model, which applies data mining, artificial intelligence and an expert review process to quickly screen new packaging concepts. This is the first of a portfolio of innovative…
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I was at the Engage for Good Conference to present our “Nudging for Good” award – and to educate attendees on the power of “nudging” behavioral change. But as usual, I learned more by listening to the other speakers.
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We all know that confusing shoppers is a direct path to lost sales – and that shoppers gravitate towards brands that are the easiest to shop. With that in mind, here are 5 strategies for facilitating shop-ability at the shelf (and online): Use unique pack shapes, structures or substrates to help distinguish different product forms…
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At the recent Executing Shopper Insights conference in London, Scott Young shared PRS IN VIVO’s perspective on how behavioral science can be applied to better understand and influence shoppers. Scott’s presentation spoke to three key areas of opportunity: Shopper Journey Behavioral science (and our own experience) tells us that most shopper journeys are driven by…
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