PRS IN VIVO is committed to sharing our knowledge through academic collaborations, white papers and presentations.
It is that time of year when the industry tends to lean towards introspection as we contemplate achievements of the past 12 months, as well as the exciting possibilities of the business cycle ahead. PRS IN VIVO recently shared some of our predictions for 2019 with Greenbook, so we wanted to share them with our…
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Listen to Qualitative Research Director & Moderator Sheryl Brie as she tells the tales of observing shoppers in their natural habitat. Explore how we can get real life behavioral insights by looking through the lens of System 1 thinking.
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As I travel back from the IIeX 2018 APAC summit in Bangkok, I wanted to share some themes that emerged, of which those of us more typically operating in consumer insights in the West might do well to take notice. IIeX always highlights the innovators driving the future of MRX, but this conference illuminated the…
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Cue the crowds, we are now officially in the final run-up to the holidays. Stores are filling fast and the retail rush is tangible. CPG brands we see throughout the year are dressing up in their holiday packaging finery. In the madness of the busiest shopping month of the year, the holidays can pose challenges…
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Mince pies and crackers in stores by mid-November can only mean one thing: the Christmas season is officially upon the UK! If there is one thing the UK is known for it’s their Christmas spirit. With tinselled jumpers and round the clock Christmas carols, it is also the one time of the year us British…
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Here at PRS IN VIVO, we make innovation part of our DNA and everyone contributes. We are a company where everyone is encouraged to participate. Innovation takes experimentation and sometimes it requires investment that never materializes as an actual product but we learn, we validate, we improve, and then we bring new products to the…
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An automated way to accurately predict on-shelf pack performance, quickly and cost-effectively
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Several members of the PRS IN VIVO team just returned from Chicago, after attending the fourth IIeX Behavior Conference, beating the snow that announced winter is upon us – at least in the American Mid-West! About 400 corporate researchers and agency execs gathered to share the latest in BeSci theories and more importantly, how they…
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We’re all too familiar with waiting in line at a register and being swayed to add a sugary treat to our cart by the tempting display next to the tabloid magazines. Candy companies have figured out how to catch your eye and encourage impulse buying in stores but as consumers are shifting more to online…
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Alex Hunt examines the new paradigms influencing how consumers shop and buy as the shopper landscape is changing.
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