PRS IN VIVO is committed to sharing our knowledge through academic collaborations, white papers and presentations.

Winning at Duty Free: Influencing the Travel Retail Shopper

The Duty Free market is large (nearly $50 billion) and growing quickly (at nearly 10% per year), fueled by the rising disposable income of the young Chinese travelers. With this opportunity in mind, PRS IN VIVO has recently conducted studies at over a dozen global airports, using a combination of web-based logs and observation (via…

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The Wonderful World of Chicago’s Craft Beer Packaging

The craft beer aisle can be somewhat of a sensory overload. The sheer variety is overwhelming, as there are hundreds of different breweries, each having several different styles. But this set up allows for exploring and experimentation, and can be a rewarding experience; provided that you like the beer you choose. Packaging often serves as…

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What Innovations Will Consumers Pay For?

At PRS IN VIVO, we’re often asked what “really matters” to shoppers.  Specifically, some marketers ask where they should focus their efforts, particularly tied to packaging and product innovation. Clearly, there’s no single answer, but across categories, we’ve seen that people consistently value the following functional benefits: Portability Packs that link to new usage occasions…

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3 Strategies for Growing Product Categories

At PRS IN VIVO, many of our clients are now focused on partnering with retailers to grow product categories. While driving incremental growth is always challenging, we have seen “success stories” across different countries, categories and retail channels. Here are three avenues to consider: Packaging Innovation New product varieties and flavors (in familiar pack formats)…

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Trader Joe’s – my one and only!

I have been shopping at Trader Joe’s ever since I was introduced to their Cookie Butter (no really, it’s addicting).  Actually, I’ve eliminated shopping at regular grocery stores almost entirely. The experience at Trader Joe’s is like no other. Here are the top 5 reasons why I love Trader Joe’s over other grocery retail stores: 1. Simple…

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St. Patrick’s Day Beer Preferences

Survey finds domestic beer is the preferred holiday beverage in the US  According to a recent study conducted by PRS IN VIVO, Americans prefer beer – and specifically domestic beer – as their alcoholic beverage of choice for St. Patrick’s Day. This is true across genders and age groups. Furthermore, the majority of consumers prefer…

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3 Principles for Effective POSM

At PRS IN VIVO, we regularly conduct studies to assess and enhance in-store communication (including displays, signage, shelf talkers, etc.). These studies take place both in actual stores and at our Retail Labs – and they often include Mobile Eye-Tracking, to document exactly what shoppers see (and miss) as they navigate and make purchase decisions….

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3 Best Practices for Making “Revolutionary” Pack Changes

At PRS IN VIVO, we often meet marketers and designers eager to make “revolutionary” packaging changes, yet worried about the potential risks. And without question, it’s true that dramatic (and misguided) pack changes can drive immediate sales declines (as experienced by Tropicana, Pantene, Celestial Seasonings, and many other brands). However, it is simply not true that…

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