PRS IN VIVO is committed to sharing our knowledge through academic collaborations, white papers and presentations.

5 Ways to Design for Children

Here are 5 considerations and factors to consider when exploring new design systems for products whose ultimate end users are children: 1. Don’t Try Too Hard It is always important to remember that kids’ aspirations are nearly always upward in age (i..e, 7-8 year olds look up to 9-10 year olds, etc.). Thus, the worst…

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4 Reasons that New Products Fail

For nearly 50 years, new product failure rates for packaged goods products have remained at nearly 80%, despite enormous investments in development, research and advertising.   In our experience, we’ve seen that these failures are often tied to poor packaging decisions, as these packs: 1. Get Lost at Shelf Too many new products blend into their…

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A 6-3-1 Framework to Win in the Aisle

At PRS IN VIVO, we use a deceptively simple framework to help our clients to ground themselves in the shopper’s mindset – and develop more effective packaging, shopper marketing (POSM) and category management efforts. At 6+ Feet: Category and Brand Orientation (“See it”) At this initial stage, shoppers are orienting themselves within store aisles that…

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What Can We Expect from a Packaging Change?

For many years, we’ve been asked different variations of this question – and we’ve done our best to quantify an answer, by reviewing our database and in-market sales data with our clients. And based on this experience, we can share this perspective: In terms of expected sales lift, the “rule of thumb” is that a…

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