PRS IN VIVO is committed to sharing our knowledge through academic collaborations, white papers and presentations.

Starting with the Shopper:
Research Insights for Winning at Retail

Scott Young

Starting with the Shopper shares insights, case studies and “lessons learned” from thousands of packaging and shopper studies.

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Nudge Marketing:
Winning at Behavioral Change

Eric Singler

Nudge Marketing is a pioneering work, which shares key principles of behavioral economics and shows how they can be applied to “Nudge” consumers towards more positive behaviors.

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