PRS IN VIVO is committed to sharing our knowledge through academic collaborations, white papers and presentations.

Packaging for E-Commerce: Challenges & Opportunities

This presentation from Melvin Ng at DigiMarCon in Singapore will share new research (including eye-tracking of shopper navigation on both desktop and mobile devices) and provide broader insights for optimizing product presentation in an e-commerce setting.

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Webinar: E-Commerce from a Shopper’s Perspective: Overcoming the Challenges

While e-commerce for CPG products is experiencing explosive growth, this channel is still in its infancy. All stakeholders – manufacturers, retailers and e-commerce providers – are all at the very start of the learning curve. Despite some efforts to serve shoppers well in this environment, there’s clearly much more that can be done to fully leverage this very different shopping venue. Learn more in our latest GreenBook Webinar by clicking the link below.

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The Power of Nudge: Applying Behavioral Economics to Influence Shopping Decisions

Our presentation (shared at Foresight & Trends Conference) discusses applying behavioral economics to shopper marketing. The “Nudge” unit helps marketers to better understand the underlying (and often sub-conscious) forces impacting shoppers’ decision making – and to identify powerful levers to drive behavioral change.

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What Beauty Shoppers Say (and What They Do)

Presented by Andy Rushforth and Scott Young at the Beauty Trends & Innovation Conference on new insights from observation and behavioral economics. Contact us to schedule a meeting to learn more about these case studies.

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Nudging for Good: The Route to Successful Corporate Social Marketing

How can brands help people turn their good intentions into pro-social actions? Leveraging a treasure trove of award-winning European campaigns, PRS IN VIVO’s Jonathan Asher will educate us on “nudging for good” as practiced by Heineken, Unilever, Procter & Gamble and more.

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Winning at Duty Free

Presented at MRMW APAC by PRS IN VIVO’s Yeeli Lee and Estee Lauder’s Chloe Kuang.
The Duty Free channel is a rapidly growing and highly profitable channel. While it represents an enormous opportunity for marketers across many categories (beauty, fragrance, spirits, etc.), competition is fierce. PRS IN VIVO and Estee Lauder shares insights gathered from numerous research studies on the travel retail experience in this presentation.

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Packaging for Boomers: The Time is Now

Baby Boomers, the 76-78 million people in the US born from 1946-1964 are now being overshadowed by Millennials. While it makes sense to address the needs of Millennials, ignoring Boomers will mean missing an unrealized opportunity and losing existing market share as Baby Boomers control more than 75% of America’s wealth.

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Thinking from the “Outside-In”

Linking Research & Design to Drive Breakthrough Innovation & In-Market Success

This presentation focuses on how companies can drive winning innovation, by employing an “outside-in” mindset that emphasizes product and pack design – and by connecting effectively with shoppers at the point-of-sale.   It outlines four (4) common “pitfalls” that lead to many new product failures and provides practical guidelines for using research effectively and optimizing new product launches.

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Starting with the Shopper

Research Insights for Winning at Retail

This webinar shares insights, case studies and “lessons learned” from thousands of PRS IN VIVO packaging and shopper marketing studies. Topics covered include:  Enhancing POSM & Shopper Marketing, Driving Successful Innovation and Making Packaging Work Online (Linking the Digital & Physical Shopping Experiences).

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Category Management & Shopper Marketing Summit 2015

Andy Rushforth (MD of PRS IN VIVO UK) and Laura Smith (Category Director, Kerry Foods) co-presented a paper at the IGD Category Management & Shopper Marketing Summit entitled “Putting the Bang back into Bangers”. This presentation shows an initiative to re-energize the sausage category in the UK, and how PRS IN VIVO’s Retail Lab testing process played an important role in validating the key shopper principles underpinning this category vision.

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