How Data Mining Can Inform and Improve Packaging Design
Throughout the business, marketing and insights industries there’s increasing excitement and buzz around the potential for data to transform our world. But what do terms such as big data, machine learning and artificial intelligence really mean in the context of packaging design? And how can data help marketers to develop more effective packaging and expedite and improve the processes? A data mining effort can yield specific insights to these questions and guide future design efforts while creating a path forward to accurately predicting packaging success. Originally seen in BrandPackaging.