PRS IN VIVO is committed to sharing our knowledge through academic collaborations, white papers and presentations.

How Data Mining Can Inform and Improve Packaging Design

Throughout the business, marketing and insights industries there’s increasing excitement and buzz around the potential for data to transform our world. But what do terms such as big data, machine learning and artificial intelligence really mean in the context of packaging design? And how can data help marketers to develop more effective packaging and expedite and improve the processes? A data mining effort can yield specific insights to these questions and guide future design efforts while creating a path forward to accurately predicting packaging success. Originally seen in BrandPackaging.

Download

Monitor Your Customers’ Emotions & Engagement

In the world of marketing and surveys, the measurement of emotions is still the focus of much attention, and for good reason as emotions partly guide our decisions. While the rousing of emotions may facilitate buying decisions, it does not guarantee such decisions. Therefore, how and why should brands measure emotions? Article is featured in Survey Magazine and written by Etienne Bressoud of our BVA Group.

Download

Creating Competitive Advantage in E-Commerce

This article featured in BrandPackaging Magazine speaks to many of the themes from the recent e-commerce webinar and shares learning on several issues, including optimizing packaging for e-commerce (via pack simplification and enhancing visual imagery) and enhancing product pages.

Download

Improving the Online Grocery Shopping Experience

Consumers have been slow to adopt the online channel for grocery shopping in the U.S., and an important reason may be the design of the user interface. This study explores whether changing the e-commerce interface from the common “electronic catalog” format (popularized by Amazon) to a more photorealistic shelf display would facilitate online shopping for consumer packaged goods and stimulates purchase behavior.

Download

Innovation and the Story of the Drunken Man

Are you still searching for the keys? Everyone is rushing into one-size-fits-all methodologies but rarely question whether anyone has ever found the keys to success. In this article featured in Quirk’s Magazine, Richard Bordenave looks at ways to increase the odds of successful new product research for CPG.

Download

Courting Luxury Shoppers

In this article featured in Raconteur’s “Future of Packaging” issue, PRS IN VIVO discusses leveraging behavioural economics and semiotics to drive success.

Download

Overcoming the Hurdles of E-Commerce

Current online displays of consumer packaged goods don’t show products in their best light. Here are some ideas that could help from Jonathan Asher as featured in BrandPackaging magazine.

Download

Courting Luxury Shoppers

In this article featured in BrandPackaging, Scott Young discusses how to successfully use behavioral economics and distinctive packaging to persuade this new generation of shoppers.

Download

Minor change, dramatic impact

How small ‘nudges’ can have a big effect on shoppers.
Behavioral economics questions the underlying premise that people are inherently rational decision-makers. We apply these principles to actively influence consumer habits and shopper decisions. In this article, we’ll introduce the concept of “nudge marketing” and share some of what we’ve learned so far.

Download

Applying Behavioral Economics to Insights & Marketing: How Small “Nudges” Can Have a Big Impact

Behavioral economics questions the underlying premise that people are inherently rational decision makers. Today, we’re focused on taking behavioral economics a step further, by applying its principles to actively influence consumers’ decision making. In this article, we’ll introduce “Nudge Marketing,” share some of what we’ve learned so far – and look ahead to how this framework may influence the future of marketing.

Download