On January 31 (Wednesday) at 10:45 am – 11:15 am, Jonathan Asher will be speaking at the Quirk’s Event in Orange County, CA.
The conference is designed to include face-to-face meetings with experts from all across the industry.
Jonathan Asher will be at the conference speaking about:
The Power of Nudge: Applying Behavioral Economics to Influence Shopping Decisions
PRS IN VIVO has pioneered the application of behavioral economics to shopper marketing. Its “Nudge” unit works with marketers to better understand the underlying (and often sub-conscious) forces impacting shoppers’ decision making – and to identify powerful levers to drive behavioral change.
In this session, Jonathan Asher will discuss:
- How behavioral economics principles can help marketers to better understand “irrational” shopper behavior and create more effective communications
- How small “Nudges” can drive buying decisions far more efficiently and effectively than more expensive, traditional (and rational) marketing efforts
- How companies can apply a disciplined process for identifying and executing “Nudge” opportunities with case studies included from our latest research studies
For more and to register for the conference, please click here.