Ask Ariely

February 21, 2018

Dan Ariely conducts research in behavioral economics and tries to describe it in plain language.

In his “Ask Ariely” feature in the Wall Street Journal, Ariely utilizes behavioral economics to answer readers’ questions including how to make TSA improvements, questions about dental braces, and how to embrace Valentine’s Day.

Read his articles here and if you have any dilemmas for Dan, email him at