Do not miss new learnings and case studies from PRS IN VIVO’s Matt Salem and Heather Graham at Quirk’s Chicago on Tuesday, April 2 at 9:15 am – 9:45 am in Room 5 speaking about Getting to Shopper Reality through Behavioral In-Context Research.
In the quest to win at shopper marketing, in-context research has been a key weapon in the insights professional’s arsenal. It is the best way to understand shopper reality and it’s a solution that most closely approximates the consumer experience in-store.
Behavioral science helps us to get closer to the consumers’ true motivations and their path-to-purchase through observations of their actions in the moment of truth when finding, considering and purchasing your product. However, in-context research has can sometimes be seen as expensive, time consuming and inflexible.
Building on their world-class experience as the leader in packaging and shopper research, PRS IN VIVO has taken a new look and approach to achieve shopper reality in the unveiling of their latest developments with in-context research. Blending innovative biometric technology and AI with proven methodologies like eye-tracking, this new platform for in-person research is built to provide the nuances of qualitative and the projectability of quantitative research. Since “the shelf” is no longer strictly in stores, this in-person solution includes modules that also test product performance in the e-commerce environment.
In this presentation, PRS IN VIVO will share learnings from the ShopperLab where closer consumer connection yields deeper insights at the moment in which shopping decisions are made. This new approach to in-context research takes out the pain by making a flexible, modular approach that can be cost-effective and delivered in a timely manner, meeting the needs of the modern category manager.