New product failure rates remain extremely high – so many marketers are re-thinking their processes, looking for faster and more predictive insights.
In this webinar, Olivier Blanchet of PRS IN VIVO will share a new, better approach for NPD, along with insights about:
- Why many strong concepts don’t always translate to effective executions;
- The value of adopting a holistic, non-linear NPD process to accelerate learning and improve success rates;
- How Behavioral Economics learning are crucial in this process
Join us to learn about a more efficient and effective approach to NPD – and to gain actionable insights for improving in-market success of new products.
Reserve your spot today!
If you are unable to attend the live webinar,
a link with the recording will be sent to all who register.
Our Next Learning Lab Webinar in June:
What’s New in Packaging Research? New Learnings, Tools, & Challenges from Scott Young, CEO of PRS IN VIVO