Increasing New Product Success – A New Learning Lab Webinar from PRS IN VIVO

April 3, 2018

New product failure rates remain extremely high – so many marketers are re-thinking their processes, looking for faster and more predictive insights.

In this webinar, Olivier Blanchet of PRS IN VIVO will share a new, better approach for NPD, along with insights about:

  • Why many strong concepts don’t always translate to effective executions;
  • The value of adopting a holistic, non-linear NPD process to accelerate learning and improve success rates; 
  • How Behavioral Economics learning are crucial in this process 

Join us to learn about a more efficient and effective approach to NPD – and to gain actionable insights for improving in-market success of new products.

Reserve your spot today!

Register for 12 pm London time

Register for 10 am New York Time

If you are unable to attend the live webinar,
a link with the recording will be sent to all who register. 


Our Next Learning Lab Webinar in June:
What’s New in Packaging Research? New Learnings, Tools, & Challenges from Scott Young, CEO of PRS IN VIVO