Minor Change, Dramatic Impact

August 1, 2017

How smaMinor change, dramatic impactll ‘nudges’ can have a big effect on shoppers.

Behavioral economics questions the underlying premise that people are inherently rational decision-makers. We apply these principles to actively influence consumer habits and shopper decisions. In this article featured in Quirks Magazine, we’ll introduce the concept of “nudge marketing” and share some of what we’ve learned so far.

Read the article here.

PRS IN VIVO’s Jonathan Asher presented “Nudge: Helping Marketers Gently Change Behaviors” at ShopperBrain 2017. For a copy of the presentation, please click here.

To learn more about our Nudge research methodology, please click here.