Nudging for Good Awards – Enter Now

January 17, 2018


PRS IN VIVO and Engage for Good are pleased to present the

Originally created in Europe by AIM, who supports this initiative 
“Helping people to adopt healthier and more sustainable lifestyles”

At PRS IN VIVO, we have focused on bringing Behavioral Economics and “Nudge” thinking to consumer insights.

After successfully launching in Europe with AIM, who supports this initiative, we are now pleased to partner with Engage for Good to honor companies applying these principles to drive positive change and help consumers make better decisions for themselves and society.

It is a privilege for us to have Cass Sunstein of Harvard Law School (the co-author of Nudge: Improving Decisions about Health, Wealth and Happiness) leading our judging committee.

“Nudging for Good” award winners will be honored at the Engage for Good conference in Chicago on May 23-24 (as part of the prestigious Halo Awards) and featured in a special section of Adweek.

To enter, simply complete the application by March 23, 2018 and we’ll waive the application fee. If you need a bit more time, the late deadline is March 30 with a $50 application fee. For more information: