Applying Behavioral Economics at MRMW NA

January 17, 2018

Scott Young (CEO of PRS IN VIVO) and Will Leach (Founder of TriggerPoint Design) will be speaking at MRMW NA in Cincinnati, OH.

The conference is designed and crafted for consumer insight, analytics and market research professionals to stay up to date with the latest trends and innovations.

The presentation will be on April 24 at 4:30 pm about:

Applying Behavioral Economics + Behavioral Design to Drive Business Growth

As insights professionals, we need to move beyond gathering insights into When and Why people make decisions.  We must shift our roles to directly impact shopping and consumption patterns, by activating insights and nudging behavioral changes.  We must move from Behavioral insights to Behavioral Design.   In this presentation, Scott Young and Will Leach will share two ways in which behavioral economics thinking is being applied to drive business growth:

  • “Nudging” behavioral change
  • Applying behavioral design

They will also showcase a recent projects to inspire you and help you to begin your own “nudge” and behavioral design journeys.

Learn more about the conference and receive 20% discount with our code: PIV20 by clicking here.