PackCept®: The Early Stage Concept Screener for the Modern Age
DURATION: 45 minutes
Olivier Blanchet, Vice President, Leader of Innovation & Forecasting at PRS IN VIVO
Laura Dragone, Research Director at PRS IN VIVO
With increased budget pressures and new nimble companies grabbing market share, your brand cannot accept high failure rates in NPD anymore!
PRS IN VIVO is happy to introduce a new methodology that will:
- Screen multiple new product concepts influenced by the pack early in the development process
- Ensure that these concepts are represented effectively in the shopper journey (via packaging)
- Draw on legacy PRS IN VIVO experience to align product concepts for in-market success.
Register to learn about this new approach to predicting packaging success – and more about the future of packaging development and research.
Reserve your spot today!
If you are unable to attend the live webinar,
a link with the recording will be sent to all who register.