On November 20 (Tuesday) at 1:00 – 1:30 pm, PRS IN VIVO’s Ted Utoft (Senior Qualitative Business Director) and William Reeve (Senior Research Director, Global) will be speaking at Food Matters Live 2018.
The topic focuses on “Millennials and Generation Z: Championing the Healthier Food on the Go Lifestyle”. From the millennials’ love for healthy food on the go, to the baby boomers’ penchant for supplements and premium products, this session will explore the trends influencing the different demographic groups, how these translate to purchasing decisions and how the food retail industry and brands are responding.
Ted Utoft led the Asia Pacific qualitative team out of Singapore from 2013 through 2017. With over 12 years’ experience in Asia, Ted has now moved to our London office where he works closely with a number key clients enhancing global brands’ visibility on regional and global projects. With a particular interest in shopper marketing and behavior, Ted enjoys employing new methodologies and consultative client sessions. Ted has lectured part-time in a local university on market research and consumer behavior, and enjoys travel, theatre and the news.
William Reeve heads up the Quantitative research team in the PRS IN VIVO London office. William has spent over 15 years in brand and insight consultancy roles at both large and boutique agencies, and is a respected authority in packaging design and delivery of shopper insight, partnering with clients to execute successful omnishopper strategies.
For more information on this speech and conference, please contact us.