In this webinar held May 9, PRS IN VIVO shared insights to help marketers facilitate shopping and create competitive advantage in e-commerce. Scott and Melvin discussed strategies for:
- Improving the shopping interface to encourage browsing and drive incremental purchases
- Optimizing packaging display (images & text) to increase visibility, differentiation and click-through
- Enhancing product pages to promote engagement, conversion and close sales
Watch the webinar recording to learn what e-commerce shoppers see and ignore (from eye-tracking) and gain actionable insights to improve your brand’s presence (on both desktop and mobile applications).