Podcast Ep. 4 – Partnering for Startup Success with OBA

March 15, 2019

Larger, long-established companies aren’t the only businesses that benefit from Next Generation In-Context Research when it comes to packaging and consumer insights. In the high-stakes world of startup companies, product packaging becomes a critical primary marketing method when access to other forms of marketing can be limited.

Listen to Delphine Darmon, founder of prebiotic water startup, OBA, as she talks about her company’s experience with PRS IN VIVO and the dynamic research results bringing OBA closer to launch.

Podcast hosted by PRS IN VIVO’s Leader of Innovation and Forecasting, Olivier Blanchet.

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