PRS IN VIVO is committed to sharing our knowledge through academic collaborations, white papers and presentations.

The First 4 Ft.

A considerable amount of discussion surrounding the benefits of leading the aisle has existed for some time, the first 4’ of a category, along with the need to better understand the purchase benefits of this position.  The focus of this post is to determine if there is an advantage to “leading” the aisle compared to being placed away from the coveted spot.

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The Importance of Real in Qual: To Price or Not to Price?

At PRS IN VIVO, we emphasize the importance of context to drive sound Qualitative insights.  As such, it is critical to include a category shelf or store environment when conducting packaging and shopper research. This approach often leads to questions around how “real” the shelf should be – and specifically should pricing be included. Since…

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3 Strategies for Growing Product Categories

At PRS IN VIVO, many of our clients are now focused on partnering with retailers to grow product categories. While driving incremental growth is always challenging, we have seen “success stories” across different countries, categories and retail channels. Here are three avenues to consider: Packaging Innovation New product varieties and flavors (in familiar pack formats)…

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