PRS IN VIVO is committed to sharing our knowledge through academic collaborations, white papers and presentations.

Courting Luxury Shoppers

In this article featured in BrandPackaging, Scott Young discusses how to successfully use behavioral economics and distinctive packaging to persuade this new generation of shoppers. Download

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Winning at Duty Free

Presented at MRMW APAC by PRS IN VIVO’s Yeeli Lee and Estee Lauder’s Chloe Kuang. The Duty Free channel is a rapidly growing and highly profitable channel. While it represents an enormous opportunity for marketers across many categories (beauty, fragrance, spirits, etc.), competition is fierce. PRS IN VIVO and Estee Lauder shares insights gathered from…

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