PRS IN VIVO is committed to sharing our knowledge through academic collaborations, white papers and presentations.

The Proof Is In The Pudding

Mince pies and crackers in stores by mid-November can only mean one thing: the Christmas season is officially upon the UK! If there is one thing the UK is known for it’s their Christmas spirit. With tinselled jumpers and round the clock Christmas carols, it is also the one time of the year us British…

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3 Behavioral Tactics to Save Impulse Shopping Online

We’re all too familiar with waiting in line at a register and being swayed to add a sugary treat to our cart by the tempting display next to the tabloid magazines. Candy companies have figured out how to catch your eye and encourage impulse buying in stores but as consumers are shifting more to online…

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The Behavioral Next Generation of E-Commerce UI/UX

Recently, a major online retailer changed its filtering interface. Previously, shoppers could exclude products from their shopping page by brand, size, or other category specific attributes by clicking on a drop-down menu. The menu worked effectively and helped winnow down the search process. But consumers weren’t using it. Independent research suggests filters were being used…

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Creating Competitive Advantage in E-Commerce

This article featured in BrandPackaging Magazine speaks to many of the themes from the recent e-commerce webinar and shares learning on several issues, including optimizing packaging for e-commerce (via pack simplification and enhancing visual imagery) and enhancing product pages. Download

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Improving the Online Grocery Shopping Experience

Consumers have been slow to adopt the online channel for grocery shopping in the U.S., and an important reason may be the design of the user interface. This study explores whether changing the e-commerce interface from the common “electronic catalog” format (popularized by Amazon) to a more photorealistic shelf display would facilitate online shopping for consumer packaged goods and stimulates purchase behavior.

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Webinar: E-Commerce from a Shopper’s Perspective: Overcoming the Challenges

While e-commerce for CPG products is experiencing explosive growth, this channel is still in its infancy. All stakeholders – manufacturers, retailers and e-commerce providers – are all at the very start of the learning curve. Despite some efforts to serve shoppers well in this environment, there’s clearly much more that can be done to fully…

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Succeeding at E-Commerce By Being Shopper-Centric

The explosive growth of online shopping has revolutionized the world of retailing. However, while e-commerce has thrived in many areas (travel, technology, apparel, books, etc.), online purchases of consumer packaged goods (CPG products) have remained limited. In the U.S., recent e-commerce sales were only 2% of all CPG sales. In studies at PRS IN VIVO, we…

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