PRS IN VIVO is committed to sharing our knowledge through academic collaborations, white papers and presentations.

Why INSEAD’s Pierre Chandon says Less is More

Pierre Chandon is the L’Oreal-Chaired Professor of Marketing, Innovation, and Creativity at INSEAD, one of the world’s leading business schools. Pierre studies innovative food marketing solutions – particularly package and portion design – to improve consumer health and wellness, while preserving business growth and eating enjoyment. PRS IN VIVO is proud to have collaborated with…

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3 Principles for Effective POSM

At PRS IN VIVO, we regularly conduct studies to assess and enhance in-store communication (including displays, signage, shelf talkers, etc.). These studies take place both in actual stores and at our Retail Labs – and they often include Mobile Eye-Tracking, to document exactly what shoppers see (and miss) as they navigate and make purchase decisions….

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What Can We Learn from Mobile Eye-Tracking?

Over the past ten years, PRS IN VIVO has used Mobile Eye-Tracking (MET) to help marketers see the world “through the consumer’s eyes.”  In fact, we’ve taken the MET glasses everywhere from American Wal-marts to rural villages in India.   Here’s a quick look at some of issues we’ve explored: In-Store Studies typically focus on the shoppers’…

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Are Eye-Tracking Substitutes “Good Enough”?

Over the past two years, we’ve explored three different methodologies that are promoted as lower-cost“substitutes” for in-person eye-tracking. Here’s a quick synopsis of what we found, through our parallel testing: 3M VAS VAS is an algorithm, which claims to predict visibility and viewing patterns without actually conducting shopper research.  However, we found this system to…

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Is Web-Eye-Tracking “Good Enough”?

We compared findings between Web and in-person Eye-Tracking studies to identify potential value and several significant limitations of using Web Eye-Tracking over traditional Eye-Tracking. Download

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